The bareMinerals story

How do you DEFINE a brand that's based on a feeling?

Love. Understanding. Community. That's what Bare Escentuals represents. It's a trusted source. It's the belief that products can actually be good, makeup can be fun, business can be personal and companies can behave more like communities.

It's an optimistic outlook shared by women everywhere who believe that while makeup can't change the world, it can change people. And people who are inspired can make all the difference.

It began when we asked women to imagine a makeup that would actually change the way they feel about their skin and themselves. We encouraged women to take a leap and try something so unique, so unlike anything they've experienced before. We started the idea that makeup could actually be considered skincare, and we got people talking. A makeup that could be good for you? The Bare Escentuals community was born. We became friends with our customers, forging deep, personal connections simply by listening and sharing stories.

It became less about makeup and more about what really matters.

What makes bareMinerals so special?

We use only the finest quality ingredients in our products to give you everything you want without anything your skin doesn't need. Our proprietary bareMinerals formula represents the ideal mix of makeup and skincare; problem-solving cosmetics that perfect and pamper the complexion. It's makeup so pure you can sleep in it.

And because that's how we think, you'll never find anything that's not healthy, natural or good for you in our products. What's not in bareMinerals is just as important as what's in them. Less is more.

bareMinerals Foundation

It all starts with a good foundation...

bareMinerals Original Foundation Magazines and millions of women agree: your skin will love you for this. Our Original Foundation gives you an incredibly flawless, even application and picture-perfect skin. Its silky, soft texture looks like a powder, but it feels like a cream and buffs on beautifully without settling into fine lines or drying out the skin. Made with only the purest, highest quality ingredients — and none of the chemicals and preservatives that can irritate skin. It's makeup so pure you can sleep in it.®

bareMinerals Matte Foundation The bareMinerals revolution continues with our latest breakthrough: Matte Foundation. This groundbreaking formula offers shine-free coverage and extraordinary skin-renewing properties for a flawless, natural matte finish all day long. Fall in love all over again with an active mineral foundation that minimizes pores and smoothes skin to let the most beautiful you shine through — all in a no-spill, no-mess package.

Swirl, Tap, Buff ®

	Swirl a small amount of bareMinerals into the lid with the Flawless Application Brush (for lighter coverage) or the Full Coverage Kabuki Brush (for more coverage) until the bareMinerals are tucked into the bristles.
	Tap off excess. bareMinerals should not be visible on the outside of the brush.
	Buff bareMinerals onto the skin in a swirling, circular motion, starting on the outside of your face near your cheekbones. Then, buff around your face, working your way to the cheeks, forehead, and nose. Buff until you're satisfied with the coverage. Less is more when applying bareMinerals.